The Challenge

One of the main challenges faced during the conception of the TelhaNorte Project was integrating dynamism with natural elements in a way that the space was not only aesthetically pleasing but also functional and easy to set up.

The idea was to create a stand that could be quickly assembled and disassembled without sacrificing style and sophistication. Furthermore, there was a need to efficiently divide the limited space, creating two distinct micro-environments that, although independent, should complement each other.

The Research

To overcome these challenges, extensive research was conducted on sustainable materials and modular construction techniques.
The team explored various options that allowed for quick assembly and disassembly without compromising the structural or aesthetic integrity of the stand. This research helped select materials that not only met the requirements of sustainability and ease of use but also enhanced the beauty of the displayed products.

The Research

The final solution was a design that utilized innovative modular design techniques and eco-friendly materials. The two micro-environments were designed to be both autonomous and complementary, with each area highlighting different aspects of the products.
This not only solved the problem of space limitation but also created an engaging and educational user experience, allowing visitors to better understand the values and quality of premium products.